This policy explains what cookies and similar tracking technologies we use, why we use them, and how you can control them.
Last Updated: May 16, 2026 | Effective Date: May 16, 2026
Cookies are small text files that are placed on your device (computer, tablet, or smartphone) when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience, and give website operators information about how their site is being used.
In addition to cookies, we also use similar technologies including web beacons (also known as tracking pixels), local storage, and scripts. Throughout this policy, we refer to all of these technologies collectively as "cookies."
Cookies can be "first-party" (set by the website you are visiting) or "third-party" (set by a domain other than the website you are visiting). They can also be "session" cookies (which expire when you close your browser) or "persistent" cookies (which remain on your device for a set period or until you delete them).
These cookies are strictly necessary for the website to function. They enable core features such as security, network management, and accessibility. You cannot opt out of essential cookies because the website cannot function properly without them.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
wordpress_sec_* |
WordPress | Authentication and security for logged-in users | Session |
wp_lang |
WordPress | Stores user language preference | Session |
cookie_consent |
ZapTap | Stores your cookie consent preferences | 12 months |
PHPSESSID |
Server | Maintains user session state across page requests | Session |
Analytics cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This data helps us improve the site's structure, content, and user experience.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
_ga |
Google Analytics | Distinguishes unique users by assigning a randomly generated number | 2 years |
_ga_* |
Google Analytics 4 | Maintains session state for GA4 measurement | 2 years |
_gid |
Google Analytics | Distinguishes unique users for daily reporting | 24 hours |
_gat_* |
Google Analytics | Throttles request rate to limit data collection on high-traffic sites | 1 minute |
_hjSessionUser_* |
Hotjar | Identifies returning visitors for heatmap and behavior analytics | 1 year |
_hjSession_* |
Hotjar | Holds current session data for heatmap and recording features | 30 minutes |
Marketing cookies are used to track visitors across websites to display relevant advertisements and measure ad campaign effectiveness. These cookies are set by our advertising partners.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
_fbp |
Meta (Facebook) | Tracks visits across websites for ad delivery and measurement | 3 months |
_fbc |
Meta (Facebook) | Stores click identifier for conversion attribution from Facebook ads | 3 months |
_gcl_au |
Google Ads | Stores conversion data for Google Ads campaigns | 3 months |
_gcl_aw |
Google Ads | Stores ad click information for conversion tracking | 3 months |
li_fat_id |
Tracks member actions for LinkedIn ad attribution | 30 days | |
ln_or |
Determines if LinkedIn Insight Tag analytics should run | 1 day | |
_ttp |
TikTok | Tracks activity for TikTok ad measurement and optimization | 13 months |
Functional cookies enable enhanced features and personalization, such as remembering your preferences, displaying content tailored to your region, and enabling chat widgets.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
__hssc |
HubSpot | Tracks current session for HubSpot analytics | 30 minutes |
__hssrc |
HubSpot | Determines if the visitor has restarted their browser | Session |
__hstc |
HubSpot | Tracks visitor identity and session information | 13 months |
hubspotutk |
HubSpot | Tracks a visitor's identity for CRM contact records | 13 months |
messagesUtk |
HubSpot | Identifies visitor for chat widget and live messaging | 13 months |
When you first visit our website, you will see a cookie consent banner that allows you to accept or reject non-essential cookies. You can change your cookie preferences at any time by clicking the "Cookie Settings" link in our website footer.
Most web browsers allow you to manage cookies through their settings. You can typically find cookie controls in your browser's "Settings," "Preferences," or "Privacy" section. Here are links to cookie management instructions for common browsers:
Please note that blocking or deleting cookies may impact your experience on our website. Some features may not function properly without essential cookies.
You can opt out of interest-based advertising from participating companies through the following industry tools:
You can prevent Google Analytics from collecting your data by installing the Google Analytics Opt-out Browser Add-on.
Some cookies on our site are set by third-party services that appear on our pages. We do not control the cookies set by these third parties. Below are the third-party services we use and links to their respective privacy policies:
In accordance with applicable data protection laws, including the GDPR and the ePrivacy Directive, we obtain your consent before placing non-essential cookies on your device.
Essential cookies do not require consent as they are strictly necessary for the website to function. For all other cookie categories (analytics, marketing, and functional), we request your consent through our cookie consent banner when you first visit the site.
You may withdraw or modify your consent at any time through the cookie settings accessible via the link in our website footer. Withdrawing consent does not affect the lawfulness of processing based on consent given before its withdrawal.
We may update this Cookie Policy from time to time to reflect changes in the cookies we use, the purposes for which we use them, or changes in applicable law. When we make changes, we will update the "Last Updated" date at the top of this page.
We encourage you to review this policy periodically to stay informed about our use of cookies and related technologies.
If you have questions about our use of cookies or this Cookie Policy, please contact us:
Review our full Privacy Policy for comprehensive details on how we handle your data.