We are not a faceless agency. We are 35+ specialists led by five leaders who have collectively managed over $200M in marketing spend, built 400+ websites, and generated $500M+ in client pipeline. Here is who is actually doing the work.
In 2019, our CEO Usman Ali Safdar was consulting for a Series B SaaS company that was paying $47,000 per month across four agencies — one for SEO, one for paid ads, one for design, and one for email. None of them talked to each other. The SEO team was targeting keywords the paid team was already buying. The design team built landing pages the email team never used. The company was growing despite its marketing, not because of it.
Usman called his co-founder Iram Saba that night and said: "What if one team did everything?" Not a holding company with siloed departments. One integrated team where the SEO strategist sits next to the developer sits next to the paid media buyer — and they all work on your business together.
That conversation became ZapTap. We started with three clients, a shared Slack workspace, and a refusal to specialize in just one channel. Seven years later, we have served 200+ companies across 25 industries, and the thesis has not changed: integrated teams outperform fragmented ones. Every time.
Founded on one idea: one team, every channel, measurable results
Five leaders with 80+ combined years of experience in marketing, technology, finance, and operations.
Usman leads ZapTap's strategy practice and personally oversees every enterprise engagement. Before founding ZapTap, he spent 8 years as VP of Marketing at a Series C SaaS company where he built a growth engine generating $34M in annual pipeline from organic and paid channels. He has managed teams across 14 countries and speaks regularly at SMX, Brighton SEO, and MozCon on entity-first SEO and AI search optimization.
Iram leads ZapTap's development, design, and technical operations. She has built 400+ websites ranging from 5-page landing sites to 52,000-page enterprise platforms. Before ZapTap, she was a senior engineering lead at a Fortune 500 where she managed a team of 40 developers building customer-facing web applications serving 12M monthly users. She is obsessed with page speed, accessibility, and making websites that actually convert — not just look pretty.
Sadia runs ZapTap's paid media, social media, and influencer marketing operations. She has personally managed over $50M in cumulative ad spend across Google, Meta, LinkedIn, TikTok, Amazon, and programmatic platforms. Before joining ZapTap, she was Director of Paid Acquisition at a DTC e-commerce brand where she scaled revenue from $2M to $18M in 18 months through performance marketing. She believes every ad dollar should be traceable to revenue — not impressions, not clicks, revenue.
Aneela oversees ZapTap's financial operations, client billing, and operational efficiency. With 15+ years in financial management across technology and professional services companies, she ensures ZapTap delivers profitably for clients while maintaining the financial health that allows us to invest in talent, tools, and research. She designed ZapTap's subscription pricing model — the one that saves clients 40-60% compared to traditional agency retainers.
Farzana provides strategic governance and oversight as ZapTap's Board Chairman. With 25+ years of experience scaling professional services firms from startup to $100M+ revenue, she brings the operational wisdom that keeps ZapTap focused on sustainable growth. She mentors the leadership team on hiring, culture, and scaling client operations without sacrificing quality — the hardest problem in the agency business.
Former search quality consultant. Built organic engines generating 10M+ monthly visits. Manages all technical, content, and link building operations. 12 years in SEO.
Managed $100M+ in paid media budgets. Certified across Google, Meta, LinkedIn, and TikTok. Specializes in multi-platform attribution modeling. 10 years in paid.
Award-winning designer with a portfolio spanning 100+ brand identities. Leads all visual design, UX, and creative asset production. 14 years in design.
Growth strategist who has taken 3 startups from seed to Series B. Data-driven to the core. Leads client onboarding and 90-day roadmap development. 11 years in growth.
Ex-agency director who managed $50M+ in annual client budgets. Obsessed with operational efficiency. Makes sure every project ships on time and on budget. 13 years in ops.
Published 3,000+ articles across 25 industries. Former editor at a marketing publication. Leads the content strategy and production team. 9 years in content.
Every person at ZapTap does the work. Our SEO lead still audits sites. Our Creative Director still opens Figma. Our CEO still reviews content briefs. We do not have a layer of account managers between you and the people doing your work.
When we hire, we look for three things:
They have to be genuinely nerdy about their discipline. Our SEO team argues about crawl budgets at lunch. Our paid team debates attribution models after hours. That energy is what makes the work excellent.
We do not want SEO people who only think about SEO. We want SEO people who understand how their work connects to paid, email, design, and conversion. Integration is our superpower — it requires T-shaped people.
We prefer hiring people who have worked in-house at brands, not just at agencies. They understand the pressure of owning a P&L, reporting to a board, and justifying every dollar. That empathy changes how they approach client work.
Account managers between you and the people doing your work
Book a 30-minute call with our Head of Strategy. You will meet the actual person who will lead your account — not a sales rep who disappears after you sign.