Our Amazon advertising specialists build, optimize, and scale Sponsored Products, Brands, and Display campaigns that maximize revenue while driving down ACoS.
These common Amazon PPC pitfalls cost sellers thousands every month.
Granular bid optimization and negative keyword strategy that cuts wasted spend while maintaining sales volume.
Strategic campaign architecture that uses ads to boost organic rank rather than replace it.
Full-funnel campaign structure spanning Sponsored Products, Brands, and Display for every stage of the buyer journey.
Aggressive search term harvesting and negative keyword management that ensures every dollar targets real buyers.
Brand defense campaigns and Sponsored Brand placements that protect your branded traffic at minimal cost.
Attribution modeling that connects ad spend to total revenue including organic halo effects.
Audience-first DSP strategy with proper retargeting funnels and lookalike audience expansion.
Incremental scaling framework that tests budgets methodically and maintains target ACoS at every level.
Every Amazon ad type and strategy managed under one expert team.
Keyword-targeted campaigns that drive product visibility and capture high-intent purchase traffic.
Brand-building headline ads that showcase your product line and drive awareness at the top of search.
Retargeting and audience-based display campaigns that re-engage shoppers across Amazon and the web.
Programmatic display and video ads reaching Amazon audiences on and off the marketplace.
Structured campaign frameworks that organize products, match types, and budgets for maximum efficiency.
Algorithmic and manual bid management that maximizes impression share at your target profitability.
Sponsored Brands creative, video ads, and Store pages optimized for click-through and engagement.
Transparent performance dashboards connecting ad spend to revenue with clear ROAS and TACoS metrics.
Amazon advertising is the fastest lever to increase sales and market share. With the right strategy, every ad dollar works harder while simultaneously boosting your organic rankings.
Unlike SEO, Amazon ads drive sales from day one, providing immediate revenue and cash flow improvements.
Paid sales velocity signals to the A9 algorithm, lifting your organic rankings and creating a virtuous growth cycle.
Target shoppers by search intent, browsing behavior, competitor products, and demographic segments with surgical precision.
Once profitable campaigns are identified, scaling is straightforward, turning Amazon ads into a predictable revenue machine.
Protect your market share from aggressive competitors and new entrants with strategic ad placements on your own listings.
Average ROAS achieved across our Amazon advertising accounts
A systematic approach to building profitable, scalable Amazon advertising programs.
Deep analysis of your current campaigns, spend efficiency, keyword performance, and competitive positioning.
Build a custom campaign architecture with clear goals, budgets, and KPIs for each campaign type.
Launch optimized campaigns across Sponsored Products, Brands, and Display with proper targeting and bids.
Continuous bid adjustments, keyword refinement, and budget reallocation based on performance data.
Systematically increase budgets on winning campaigns and expand into new targeting opportunities.
Monthly deep-dive reviews analyzing performance, market shifts, and strategic opportunities for the next period.
Competitive PPC strategies for tech products with high search volume and aggressive competition.
Compliant advertising strategies for regulated health and wellness product categories.
Seasonal and evergreen campaign strategies for home improvement and kitchen product brands.
Visual-first advertising with Sponsored Brands video and lifestyle-focused display campaigns.
Subscribe and Save promotion and repeat purchase campaign strategies for consumable products.
Targeted campaigns for publishers and authors to boost discoverability and sales rankings.
A premium audio brand looking to scale Amazon sales while maintaining profitability targets.
The brand was spending $50K monthly on Amazon ads with a 45% ACoS and no clear path to scale without further eroding margins.
Complete campaign restructure with tiered bidding strategy, DSP retargeting launch, and aggressive negative keyword management.
A growing pet supplies brand competing against large incumbents with bigger advertising budgets.
Limited brand awareness and poor share of voice against established competitors with 10x the ad budget.
Launched Sponsored Brands video campaigns, built custom DSP audiences, and implemented competitor ASIN targeting strategy.
A natural skincare brand with high ACoS and declining profitability on Amazon advertising.
Bloated campaign structure with thousands of underperforming keywords and no budget controls in place.
Rebuilt campaigns from scratch with clean keyword segmentation, dayparting rules, and portfolio-level budget controls.
“ZapTap cut our ACoS nearly in half while increasing total sales by over 300 percent. Their team manages our campaigns like they own the brand.”
“The DSP campaigns they launched opened up an entirely new customer acquisition channel for us. Our brand searches have grown nearly 9x since starting.”
“Transparent, strategic, and genuinely invested in our success. The weekly optimization calls alone are worth the investment. Highly recommended.”
A good ACoS varies by category, margin structure, and business goals. For most brands, 15-25% is a strong target, but we evaluate each account individually and set custom profitability benchmarks.
We recommend starting with a budget that allows meaningful data collection, typically $3,000-$10,000 per month. We scale from there based on performance and your growth targets.
Yes, we are an Amazon DSP partner with full access to the demand-side platform. We manage programmatic display and video campaigns both on and off Amazon.
Most accounts see measurable ACoS improvements within 2-3 weeks of optimization. Significant revenue scaling typically occurs within 60-90 days as we build data and refine campaigns.
No. We charge a transparent flat management fee regardless of your ad spend. This ensures our incentives are aligned with your profitability, not just spending more.
Absolutely. We have dedicated launch campaign playbooks that combine aggressive Sponsored Products targeting, brand awareness campaigns, and promotional strategies to build early sales velocity.
You receive a live dashboard updated daily, weekly optimization summaries, and monthly strategic review decks. Every metric from ACoS to TACoS to organic halo impact is tracked and reported.
Get a free Amazon PPC audit and discover how much revenue you could be generating with optimized campaigns.